Home ARTICLES Corporate social responsibility and trust: Evidence from the banking sector in Bukavu

Corporate social responsibility and trust: Evidence from the banking sector in Bukavu

$5

The financial sector in the Democratic Republic of Congo (DRC) has undergone a huge and longstanding crisis which has destroyed customers‟ trust in banks and other financial institutions. In order to address this problem, some institutions have tried to engage in Corporate Social Responsibility activities, hoping that these might help to regain the lost customers and prospects‟ trust. This paper investigates the link between the two concepts: Corporate Social Responsibility (CSR) and Trust in the banking sector. Accordingly, we will first provide customer defined measures of CSR and trust in the context of the city of Bukavu (DRC). Then, with the assumption that CSR will positively influence trust, we will test this relationship using multiple regressions on a sample of 264 bank customers in Bukavu

Description

Eddy Balemba Kanyurhi, Toussaint Bugandwa Ciza,
Deogratias Bugandwa M. Akonkwa et Augustin Mutabazi
Ngaboyeka

Reviews

There are no reviews yet.

Be the first to review “Corporate social responsibility and trust: Evidence from the banking sector in Bukavu”

Your email address will not be published.